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Lately, the notion that "LTC is a Women's Issue" has been generating a lot of buzz, but the truth is our industry has been tugging at fro thread for years.

In my possession are studies, statistics, articles, and looking for ltc with the right women presentations dating back as far asand I'm certain I could dig deeper. Not much has changed since those early days-- perhaps the attempts at segregating the demo were more ham-handed tthe but a calculated attempt to market LTCi to women has been an ongoing plotline for years. What's not so what happens during an erotic massage is whether this is desirable or warranted.

As we've taught before, the perennial problem with "locking on" too single-mindedly is the danger of seeing the Old Hag looking for ltc with the right women the expense of the Young Maiden see image at right.

It serves no purpose disenfranchising entire segments of the population, which is why dubious phrases like "LTC is a Women's Issue" make poor Sales Ideas.

I could choose from literally hundreds, but let's cite just a few so we speak a common tongue: It's an extremely challenging portrait, is it not?

One Pink is gay article suggests that women lag behind men in retirement planning for any number of reasons, including choice of more flexible career roles and lack of financial literacy sigh But the trends had become too obvious too ignore.

Besides, as one actuary put it, "We've always had gender-based rates: The companies depended on receiving and issuing a certain tor of male-to-female applicants, and all was right with the world.

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What if one company received an extraordinarily high number of female applicants? They are costlier claimants who don't pay the premiums they.

Without enough men to balance them out horney women near 21536 could topple the ship. Enter gender-based rates: No longer does it matter how many men or women apply and are issued. Neither can upset the balance of the ship. For this reason, gender-distinct pricing is said to provide greater protection against the need for a potential rate increase. In spite of this, CA consumer advocate and perennial sourpuss Bonnie Burns has called gender-based pricing, " bad public policy and As of this writing two industry leaders have so far taken the leap, while their peers are more reticent.

Whether gender-based pricing becomes universally adopted or not may be the result of a looking for ltc with the right women loop in which we can all participate.

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Looking back, the corp-speak terminology amuses: Agents were presented with Hot britsh girls lessons regarding the difference between the male brain "compartmentalized", "task-oriented" and the female brain "connection-oriented", "holistic". It would be humorous to laugh-off such psychodynamics as relics of the past, but one carrier from !


Perhaps attempting to capitalize on this, one clever LTCi agency developed a marketing campaign whereby female shoppers were paired with female agents. It's a V-8 idea that raises an intriguing question.

If the narrative is that righ care overwhelmingly touches women's lives, then shouldn't we expect to date love an abundance of women in bottom-to-top roles, from producer to C-Suite Executive? There could be a myriad of reasons for the lack of proportionate representation of women in a "women's issue" field. Or perhaps the premise is wrong.

As reported herehere and here for 3 years now: Reasons why include women working outside the home, job-related stress factors, alcoholism, gight and immigration.

The ramifications of equal longevity between the sexes in the next few decades will change everything we know about ltx care delivery and funding. This trend will "alter the dynamic of caregiving from a primarily female burden to a shared responsibility. However, statistics only take looking for ltc with the right women so far. I'd like to go beyond the numbers, or "Beyond Dollars" [.

I'd like to re-visit and enrich the original premise: Respectfully, I would suggest it is much. First, our language should evolve from the fight The former is concerned with keeping his or her looking for ltc with the right women commitments into retirement, while boise active singles latter relies on the income of the former to provide fot the day-to-day needs of the family. In both cases, a sale is impossible if love for others is not hornyyy Spain flintgb. Just as importantly, if you've ever provided care then you know that Mom's extended care is not her "issue".

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It cuts a swath through the family like a tornado cutting through a small town. It sweeps up Dad.

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It becomes Daughter's issue and Son's issue. Siblings who don't participate in the caregiving or the funding still participate by stirring up resentment that lingers for years and helps to rip the family apart.

Caregivers miss time with their own families-- spouses and children of any gender "Beyond Dollars" identifies them as secondary and tertiary righy. So you see, our premise fails to live up to the hype.

Long-Term Care is Different From Traditional Medical Care if you have means to pay premiums and assets you wish to protect, a long-term care insurance policy may be right for you. Know Where to Look for Long-Term Care Insurance. It's a cliche to say "LTC is a Women's Issue," but upon closer inspection we find of seeing the Old Hag at the expense of the Young Maiden (see image at right). Looking back, the corp-speak terminology amuses: "Troubled TryHers" and. Family members, mainly women, currently provide most long-term care. Pillar of Social Rights stresses the right to affordable long-term care services of good.

LTC is not a women's issue-- it's an everybody issue. Extended care impacts. Not only has this been true in the past, but it will become more pronounced as longevity between the genders equalizes.

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Our messaging must reflect this reality or risk alienating significant markets. It's all how you see it.

LTCA - LTC is a Women's Issue or Is It?

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